Gallagher & Henry

Situation

Gallagher & Henry has been a Distant Horizon client since the year 2000. Their web site was still one of the best builder sites in Chicagoland, but both G&H and Distant Horizon agreed that it was time for an overhaul.

Challenge

We had a lot of ideas that had built up over the years, but we also needed to look at the site with a fresh set of eyes and do a complete competitive analysis to ensure that this site would stay on top. We did this by looking farther up the food chain, to national home building companies that have millions to spend on their web sites. Also, we knew that this time around the site had to be dynamic, enabling the most frequently changing content to be self-maintainable.

Solution

Distant Horizon worked closely with Gallagher & Henry’s branding consultant to keep the web site consistent with print, billboard and other advertising materials. Using ASP and SQL we created a detailed database about every subdivision and over 60 home models, including floorplans, elevations, virtual tours and a fun to use furniture arranger. We topped it off with a side-by-side comparison feature and a great deal of useful information about the suburban villages where G&H builds.

Results

The resulting web site is the most useful and resource-filled builder web site in the region. This is evidenced by an extremely high number of visitor sessions and a staggering number of repeat visitors. Combined with a comprehensive bid-for-placement strategy, the new web site sends a steady stream of home buyers to G&H sales offices.

Please visit the www.gallagherandhenry.com site and let us know what you think!