Girgis & Associates

Situation

Dr. Samuel Girgis is one of the most respected Ear Nose and Throat doctors in the Chicagoland area. However, because his practice is so busy, building a web site was never a priority until Distant Horizon pointed out to him that it was not even possible to find his phone number on the World Wide Web.

Challenge

Project Management is always a difficult task when working with a client that is extremely busy for long hours every week. Furthermore, content was nearly non-existent because like many true experts in a field, marketing has never been what grew the practice.

Solution

Distant Horizon took a “turnkey” approach to the new web site by registering domain names, writing a content outline and making suggestions for photography. This focused available Girgis staff time on writing content rather than trying to decide what should go on the web site and what should not. By urging Dr. Girgis to clarify their services and educate their prospective patient, the end result is a site that is informative for the end user. Profiles of the individual doctors in the practice allow patients to get to know their physician a bit before their appointment. By providing digital copies of many key forms that need to be filled out by new patients, Girgis Associates hoped to eliminate some of the waiting room paperwork that can throw off the schedule.

Results

Girgis & Associates now has a web site foundation on which they can build for several years to come. Distant Horizon is currently working with Girgis & Associates to integrate the web site with the practice’s client management software.

Please visit the www.girgisassociates.com site and let us know what you think!