Helken Equipment

Situation

Helken Equipment is a small company with a very specialized expertise. They buy hammermill pulverizers from companies that no longer need them, refurbish them to like-new condition, and resell them. Although their customer base was solid, Helken did not have a website and was looking to acquire new customers.

Challenge

Helken needed a site that helped track inventory and displayed it in an informative yet understandable structure. With such a powerful site, the only challenge left was to ensure that the marketplace could easily find Helken Equipment. Using highly targeted keywords in a comprehensive bid-for-placement program, Helken was able to achieve top rankings in Yahoo, MSN, Google and AOL.

Solution

To begin, we started with a clean design and a powerful database-driven structure and worked with the client to scan photographs of his existing inventory and add their specifications to the database.

As a site visitor drills down through the categories and product inventory, they end up on a product page that offers several photos, full specifications and a "smart" inquiry form which tells Helken staff exactly where a visitor was on the site when they decided to inquire. Then, they can pull up the file for that exact item before returning the call or e-mail.

Results

Distant Horizon developed a password protected maintenance interface by which the client can fully control inventory and categorization on the site from any web browser. Using a digital camera, the client takes digital photographs of all equipment which can be posted to the web site through the same maintenance system.

Please visit the www.helkenequipment.com site and let us know what you think!